[project-background align=’right’ post_slug=’infiniti’ img_wide=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Home_FeaturedWork_Infiniti_Tablet.jpg’ img_desk=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Home_FeaturedWork_Infiniti_Tablet.jpg’ img_tab=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Home_FeaturedWork_Infiniti_Tablet.jpg’ img_mob=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Home_FeaturedWork_Infiniti_Mobile.jpg’]
Infiniti has positioned itself as an aspirational luxury brand going up against the likes of BMW, Mercedes and Audi. Concept cars have long been a means of capturing audience attention and imagination, however they’re usually reserved for premium auto shows. Infiniti wanted to give a wider audience the opportunity to experience what it means to design and drive inspired performance.
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[ir-item-image post_slug=’infiniti-cardboard-1′
img_wide=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Car2_Widescreen.jpg’ img_desk=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Car2_Desktop.jpg’ img_tab=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Car2_Tablet.jpg’ img_mob=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Car2_Mobile.jpg’][ir-item-image post_slug=’infiniti-1′ img_wide=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Cardboard_Widescreen.png’ img_desk=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Cardboard_Desktop.png’ img_tab=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Cardboard_Tablet.png’ img_mob=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_Cardboard_Mobile.png’]
[project-idea align=’right’ post_slug=’infiniti’ text_align=’right’ text_size=”col-sm-7″]
We created Infiniti Driver’s Seat, a virtual reality app that gives users the only set of keys to the QX30 and Q60 concept cars, via two immersive VR experiences.
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[embed-ir-video title=”The Dream Road”??subtitle=”Q60 Concept” thumb_url=”http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/12/Infiniti_DreamRoadVideoStill_Widescreen2.jpg” video_url=”http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_DreamRoadVideo.mp4″]
[embed-ir-video title=”From Pencil To Metals”??subtitle=”QX30 Concept” thumb_url=”http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_PencilToMetalVideoStill_Widescreen-2.jpg” video_url=”http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_PenciltoMetailVideo.mp4″]
[tool-collaboration align=”center”]